Who We Serve

Industry: Outdoor Adventure Tourism & Corporate Retreats
Region: Miramichi Region, New Brunswick

A well-established wilderness outfitter was ready to modernize its operations to better serve adventure seekers and corporate retreat clients - without compromising the charm or legacy that made them special in the first place. Relying on handwritten calendars, phone calls, and word-of-mouth, their booking process was straining their small team and creating room for costly errors. At the same time, they had no effective way to showcase their unique experience to new audiences online without opening themselves up to a general tourism market they were not interested in.

Problems:

  • Manual booking process led to inefficiencies and high margin of human error

  • No digital infrastructure to serve different target audiences

  • Limited visibility and marketing tools for reaching new markets

  • Team lacked tech confidence and needed a gentle, supportive transition

Solutions:

  • Selected and Implemented LodgeRunner, a booking system tailored for guided lodges

  • Designed and launched a user-friendly website with distinct paths for adventure and retreat guests

  • Captured custom photo and video content for immersive storytelling

  • Integrated calendars and communications for smoother daily operations

  • Provided onsite onboarding, training, and sales coaching to ensure long-term success